Archive
2011 Media Coverage
Greenspace: Eco-Friendly Claims Create Confusion
Source: Philly.com, August 8, 2011
Greenwashing: What Does It Mean And How To Avoid It
Source: Examiner.com-Florida, August 4, 2011
Stop The Greenwashing
Source: Healthy Building Network, August 3, 2011
Beyond Looking Green
Source: Environmental Leader, July 5, 2011
Making Sense Of LCA In Packaging
Source: Packaging World, July 2011
Responsible Procurement
Source: Canadian Transportation & Logistics, June 2011
‘Greenwashing’ Consumers
Source: On Line Opinion, June 16, 2011
Spring Conference Highlights
Source: Reeves Journal, June 1, 2011
Midas Touch Turning Products Green?
Source: Natural Products Marketplace, June 1, 2011
Equal Exchange, Fair Trade Execs Weigh In On Certification, Consumption And Change
Source: Triple Pundit, May 30, 2011
Greenwashing Is Slowly Washing Away
Source: Science in Society Blog, May 27, 2011
Marketing Green And The Rise Of Greenwashing
Source: Triple Pundit, May 26, 2011
How Do You Know Your Cleaning Products Are Green?
Source: Mother Earth News, May 23, 2011
Greenwashing: Nearly All Products’ Eco-Friendly Claims Are Bogus Or Misleading
Source: Time Magazine Blogs , May 23, 2011
Skepticism Grows Over Products Touted As Eco-Friendly
Source: LA Times, May 21, 2011
Gone Green Or Greenish?
Source: Chicago Tribune, May 21, 2011
‘Green’ Seen As Deceptive Advertising
Source: UPI, May 21, 2011
The Green Clean
Source: The Windsor Star, May 14, 2011
Good For The Environment, And Your Bottom Line
Source: The Globe and Mail, April 2011 issue of Report on Business magazine
Has Green Come Clean?
Source: Alive, March 2011
Green Fatigue Presents An Opening For Sound Science
Source: Environment & Climate News (The Heartland Institute), March 2011
CEO Of Terrachoice About Greenwashing
Source: Sustainable 1000, March 11, 2011
An Activist And A Greenwasher Meet In A Bar…
Source: Ci and Sustainable Life Media, February 17, 2011
Beware Of The False Certification
Source: LOHAS.com, Feb. 15, 2011
Beware Of False Green Advertising Campaigns
Source: BC Local News, February 15, 2011
Defining Green And Sustainability: Sorting Through The Green And Sustainable Lexicon
Source: Housekeeping Solutions, February 13, 2011
Underwriters Labs And The Future Of Green Certifications
Source: GreenBiz, February 12, 2011
ULE Beefs Up Arsenal With Acquisition Of AQS, Greenguard
Source: GreenBiz, February 2, 2011
Seeing Red Over Green
Source: Greenhouse Canada, February 2011
Trash. Southern California’s Mission To Clean Up The Confusion
Source: LA Times, January 31, 2011
All That Glitters Isn’t Green
Source: Examiner, January 23, 2011
2010 Media Coverage
Go Green: Five Green Consumer Trends For 2011
Source: Leader-Journal, Dec. 23, 2010
How To Bring An Eco-Friendly Product To Market
Source: Inc,. December 13, 2010
Opportunities And Risks In The New Green Marketing Rules
Source: GreenBiz.com, Dec. 9, 2010
Renewable Electricity Without Greenwashing
Source: Electric Energy T&G Magazine, December 2010
Green Life: Certified Green – By Whom?
Source: The Gazette, November 8, 2010
Eco Friend Or Foe – Can You Tell The Difference?
Source: Consumer Reports, November 1, 2010
Seeing Red Over Greenwashing
Source: Calgary Herald, October 29, 2010
Most Eco-Friendly Consumer Products Guilty Of Greenwashing: Terrachoice Study
Source: Marketing Magazine, October 28, 2010
Products In US, Canada Mislead On ‘Green’ Labeling
Source: my FOX, October 26, 2010
Greenwash-Free Products More Than Double In Latest ‘Sins’ Report
Source: GreenBiz.com, October 26, 2010
Misleading Claims On ‘Green’ Labeling
Source: The Wall Street Journal, October 26, 2010
Report: ‘Green’ Product Claims Are Often Misleading
Source: USA Today, October 26, 2010
Consumers ‘Greenwashed’ In Every Aisle
Source: National Post, October 26, 2010
Green Products’ False Claims Rampant: Report
Source: CBC.ca, October 26, 2010
Green Movement Prying Loose Details About Cleansers
Source: msnbc, October 15, 2010
Businesses Weigh Impact Of New FTC Green Marketing Rules
Source: GreenBiz.com, October 12, 2010
FTC Leads Efforts To Reduce ‘Greenwashing’
Source: Ann Arbour.com, October 7, 2010, By Harvey Berman
Get The Facts On Sustainable Packaging
Source: Earth911, September 27, 2010, By Lori Brown
Corporate Responsibility: Observers Expect Federal Trade Commission To Release Revised Green Marketing Guides
Source: BNA Daily Environment Report, September 15, 2010, By Leora Falk
Navigating The Sea Of Eco-Labels
Source: Purchasingb2b, September 2010, By Kate Rusnak
How To Prove You’re Really “Green”
Source: Toy Directory Monthly, September 2010
UL Environment Teams Up With Ecologo
Source: BuildingGreen, September 1, 2010
UL Environment & Terrachoice Now Under One Roof
Source: Sustainable Life Media, September 1, 2010
The Great Green North
Source: GOPRO, August/September, 2010, By Scot Case
Greenwizard, Terrachoice To Promote Ecologo-Certified Building Products
Source: FM Link, July 30, 2010
Greenwizard, Terrachoice Form Alliance
Source: Floor Daily, July 20, 2010
Ecologo To Certify Greener, Healthier Toys
Source: BabyShop Magazine, July 19, 2010
Greenwashing: How To Avoid The Typical Marketing Traps
Source: Environmental Leader, July 14, 2010
Take Steps To Avoid ‘Greenwashing’ Scam
Source: The Houston Chronicle, June 27, 2010
How To Spot Fake Green Products
Source: MSN Money, June 21, 2010
How To Go Green
Source: Playthings Magazine, June 15, 2010
Sustainability At Work
Source: Supply Link, June 11, 2010
Greenwashing Discourages Eco-Friendly Behaviour: Study
Source: The Globe and Mail, June 2, 2010
Greenwashing Is The New Grey
Source: Schulich Engineer Magazine, Spring 2010
Beware The Greenwash
Source: Telegraph-Journal, May 17, 2010
Some Companies Greenwash In Effort To Clean Up
Source: Chicago Tribune, May 6, 2010
The ABCs Of Green Cleaning In Schools
Source: Government Procurement Magazine, April/May 2010
Jump On The Green Train With Your Eyes Open
Source: BC Chapter of the American Marketing Association, April 27, 2010
‘Green’ Goods, Red Flags
Source: The Wall Street Journal, April 24, 2010
How Not To Get Greenwashed
Source: The Globe and Mail, April 19, 2010
Ten Tips For A Greener Bathroom
Source: Mother Nature Network, April, 2010
Ten Tips For A Healthier, Greener Kitchen
Source: Mother Nature Network, April, 2010
Eco-Friendly Product? Ask The Green Watchdogs
Source: Smart Money, April 6, 2010
For The Record – Scott Mcdougall
Source: Graphics Arts Magazine, March 15, 2010
Green Myths
Source: Los Angeles Times, February, 2010
Trash Talk: Signs Of The Times And What They Mean
Source: The Toronto Star, January 23, 2010
Top 10 Sustainability Trends Of 2009
Source: Good Guide, January 3, 2010
Risk May Be Missing “Green” Boat
Source: Conference Board, January, 2010
2009 Media Coverage
Greenwash Our Woes Away
Source: London Free Press, December 1, 2009
Are You Getting Greenwashed?
Source: Homemakers Magazine, November, 2009
Green Purchasing Appears To Be Accelerating
Source: GovPro, October 20, 2009
The Eco-Sell
Source: Macleans Magazine, October 12, 2009
Green Will Grow
Source: Packaging Digest, October 1, 2009
Air Miles Takes My Planet In-Store
Source: Marketing Magazine, September 22, 2009
US Buyers Commit To Green Procurement
Source: SupplyManagement.com, September 18, 2009
Grow Your Green
Source: Marketing News, September 15, 2009
Greenwashing Police Of Canada
Source: Green Living, August 10, 2009
Les 7 Péchés De La Pub
Source: Protégez-Vous, August, 2009
Money Matters In Sustainable Logistics
Source: Natural Product Insider, July 21, 2009
Avoid The Marketing Misuse Of “Green”
Source: Kansas City News fox4kc.com, July 18, 2009
“Away We Go” Went Way Green During Production
Source: Ecorazzi, July 14, 2009
Consumers Misled By Greenwash
Source: The Chicago Tribune, Chicago, IL, USA, June 26, 2009.
US Packaging Covered In False Green Claims, Congress Told
Source: PackagingNews.co.uk- June 25, 2009 by Jill Park
Congress Ponders Greenwashing
Source: Sierra Club, June 24, 2009. By Sarah F. Kessler
Green Claims By Marketers Go Unchecked
Source: USA Today, June 22, 2009 by Traci Watson
American Shoppers Misled By Greenwash, Congress Told
Source: Guardian.co.uk June 21, 2009 By Suzanne Goldenberg
It’s Too Easy Being Green
Source: Charlotte Business Journal, July 10, 2009
Expert Says Greenwashing Widespread
Source: Smart Company, June 30, 2009 By David Stone-Resneck
Consumers Face Wave Of Greenwash
Source: The Age, June 30, 2009 By Mathew Murphy
Greenwash Taints Most “Eco-Friendly” Claims
Source: The Ecologist, June 23, 2009
Green Cleaning For Healthier Hospitals
Source: Maintenance Suplies, May 2009, by Kate Rusnak
Eco-Friendly Labelling? It’s A Lot Of “Greenwash”
Source: The Toronto Star, April 17, 2009, by Catherine Porter
Drowning In Greenwash
Source: Alive Magazine, April 2009, by Dawn Rae Downton
Attention Shoppers: Beware Of False Eco-Claims
Source: CBC.ca, April 15, 2009
Some Marketers Should Reconsider “Organic” Positioning
Source: Forbes.com, April 9, 2009, by Helen Coster
As Eco-Seals Proliferate, So Do Doubts
Source: The Wall Street Journal, April 2, 2009, by Gwendolyn Bounds
Inside America’s Green Machine
Source: Consumers Digest, April 2009, by Linda Baker
How Green Is Your Gadget?
Source: Smart Money Magazine, April 2009, by Neil Parmar
The Business Of Good Intentions
Source: Metropolis Mag.com, March 18, 2009, by Suzanne LaBarre
The Missing Link
Source: Word Changing Canada, March 16,2009, by Jordy Gold
2008 Media Coverage
When Green Marketing Becomes Greenwashing
Source: Matter Network, Dec. 11, 2008, by Carl Frankel
Leading The Sustainability Charge
Source: Maintenance Supplies, January 30, 2008, by Kate Rusnak
You Asked The Expert About Greenwashing
Source: CNN, Oct. 27, 2008
Rona Helps Canadian Consumers Make Eco-Responsible Choices
Source: Media Release, Oct. 2, 2008
Attitude And Samsung Partner To Promote Eco-Friendly Living
Source: Media Release, Oct. 1, 2008
Eco-Buyer Beware: Green Can Be Deceiving
Source: Time Magazine, September 11, 2008
